Team Size
Me as the lead designer, Product Manager
My Role
Solely responsible for the design process and execution of this project from research till go-live launch
User location & persona
Global launch- India, USA, Europe. Persona: CXOs, Marketers
Duration
1.5 Months
UX Design Process Strategy
The design approach was planned out in different steps. This gave a bird's eye view and envisioning our project timelines.
95%
Task completion rate(Creating a campaign)
7
time to find a metric in seconds
83
system usability score
5 Seconds Rule
The user should be able to find a metrics on the dashboard within this time
Reducing Cognitive Load
Human brain can process about 7-8 images at a time.
Inverted Pyramid Structure
The content hierarchy and information was arranged from the most important metric, mid to least.
F and Z Pattern Eye Movements
Our eyes gazes in some patterns usually from left to right and end on the right corner most of the times.
Progressive Disclosure
Cards layout for seamless minimalistic navigation. The key user actions on a card for each metric were identified through research.
Mental Model for Filtering insights
Identified user actions to prioritize a key filtering elements : time, type of device.
Success Metrics Impact
All work
Insights Led Metrics Dashboard
Our new product vision was to move from campaign centric approach to customer centric approach for creating personalized marketing strategies that better target users.
We envisioned the 4 pillars of Marketing funnel as the insights metrics for our new dashboard.
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AWARENESS
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ENGAGEMENT
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RETENTION
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CONVERSION
MoEngage
It is a Customer Engagement Platform used by Marketers to analyze the performance of their marketing strategies and achieve their user engagement goals with business growth using the data insights generated by our platform.