MoEngage
It is a Customer Engagement Platform used by Marketers to analyze the performance of their marketing strategies and achieve their user engagement goals with business growth using the data insights generated by our platform.
B2B SaaS
Subscriptions Plans
Strategy
There was a need to introduce a subscriptions page in our platform to drive user conversions. Some UX psychology principles were used to navigate the existing internal systems complexity and user problems of subscribing to plans and features of our products.
Team Size
Me as the lead designer and a Product Manager along with Engineering , Business Teams.
My Role
Solely responsible for the design process and execution of this project from research till go-live launch
User location & persona
Global launch- India, USA, Europe. Persona: CXOs, Marketers
Duration
1.5 Month
Problem discover through UX research
Primary and secondary research techniques were used. Qualitative interviews were conducted on users to understand their pain points while onboarding and deciding a subscription plan.
Business Impact
73%
Turn around Time (TAT) Improvement
5%
Increase conversion rate of lighthouse customers
15.2%
Click Through Rate (CTR) on 'Upgrade Now' button
Prototypes In Action
All work
Change of subscription plans required manual intervention from the customer support , also there was no visibility on features and add-ons available for different plans.
03
Manual process of account provisioning and onboarding was dependent on Support teams and Internal Access Management teams
01
There were internal dependencies on Salesforce and external data management tools , so not all accounts were mapped in the system